February 9, 2022

Operational Enablers

How should we prioritize investment to enable customer stickiness?


Many companies have built their businesses around recurring revenue models that determine everything from company valuations to employee compensation. Stickiness is the lifeblood of such a business model. Losing focus on aspects that truly impact stickiness risks losing the entire plot. Almost every sustainably growing company has one common factor—they directly inject value into a critical operational component within the customers’ journey.

John Oommen

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