Internalization of a company’s purpose, an effective corporate strategy that aligns with that purpose, and optimal dovetailing of that strategy with operations are the most common differentiators between the best companies and the rest. Winning as a company isn’t about one big idea or a few heroes. We can only win consistently if we know why we win and how we win.
- First, a company is a symbiotic organism where every aspect of the customer value creation engine and internal agenda must align. Strategy and operations that span all functions must lead as the mind and body of a company, respectively. Thinking and executing in silos will never work beyond short-term outcomes and often result in functional conflicts and irreversible incentive problems.
- Second, meticulously charting a purposeful and actionable path forward and its effective execution is necessary to mature a company. My macro-evolution and micro-evolution approach will give companies control and predictability in the short- and long-term. Overnight market winning tactics are not methodical; they are hopeful.
- Third, sustainable growth requires strong fundamentals that focus on productizing solutions for root causes of a well-defined market problem and designing and maturing a unique organization to deliver that solution. I do not advocate unsustainable tactics that often result in perpetual unprofitability.
In summary, focus on company fundamentals will reap dividends in customer value creation, organizational alignment, sustainable revenue growth, and profitability for years to come.
A true believer in the power of intrinsic value creation
