It is an insightful, comprehensive, and actionable guide written for critical-thinking CEOs, executives, supervisors, and employees. It creates a system to build sustainable, holistic companies that exist to balance the incentives of customers, investors, employees, partners, and society.
It uniquely bridges the chasm between real-world behaviors and proven concepts to look at an entire company as one symbiotic organism objectively. The cohesively dovetailed methodology ties together all underlying components and principles necessary to answer the question – How must we build and manage a company?
The Spiral Stairway takes a systemic approach to focus on problems, their root-causes, and developing solutions to address systemic root-causes. People are not the problem.
Solutions that dovetail are impactful. Disjointed ideas rarely are. Design tailored solutions to problems considering all dependencies across the company.
Every company's people agenda is unique and must align with corporate strategy. Build a company-wide system by aligning core values, organization design, hiring approach, and performance and compensation management with offerings and processes.
To grow sustainably and profitably, we must productize how we create customer value. Focus on improving net positive customer value while avoiding common value-destroying and growth-plateauing pitfalls.
Sustainable growth demands increasing operational efficiency and sophistication with scale. Every company activity falls into three buckets: selling, delivering, and managing. These efforts must dovetail and align with one cohesive company strategy and purpose to limit growth inhibitors.